Marketing magician Willi Opitz in Slovakia7th August 2008, Kežmarok/ Slovakia
Willi Opitz from Burgenland is marketing mage. Exclusive wine supplier for team F1 McLaren Mercedes or for the first-class of Pan Am British Airways produces the wines in the area of Neziderské lake from the 80th years of the last century. Thanks to the perfect quality and marketing he worked way up to the top producers in Austria.
He brings fame mostly to analogy of strawy wine - Schilfmandl. During the production the selected grapes dry off by-hand 3 months on the reedy mats.
Other specialities of Willi Opitz are natural sweet collections from white and blue varieties, grape´s select and ice wine. The product´s portfolio extends the collection of dry wines and also wines for team F1 McLaren Mercedes.
Thanks to the company KARLOFF, s.r.o. are the Willi Opitz wines selling in Slovakia, mostly in exclusive restaurants and hotels.
The author is wine publicist.